Urban Events Dubai

urbanevents is an award-winning, boutique agency made up of a dynamic team of event professionals, based in the UAE, with over 20 years of international experience across a multitude of industries.

Rolls-Royce Dealer Conference.

Snapshot.

Client: Rolls-Royce Motor Cars

Industry: Automotive

Event: Team Building, Award Dinner, Conference

  • 50+ Attendees from the Middle East
  • 10 Camels
  • 10 Camel polo teams
  • 1 Triumphant winning team
  • 4 Awards handed out
  • 3 Rolls-Royce Cullinans on display accessorized with bike racks, picnic boxes and a cocktail set

Objectives.

Take 50 dealers from the Middle East and Africa, bring them to Dubai and give them a whirlwind 2 days of team building, a celebratory dinner and a conference.

The Project.

We whisked off the guests to an unknown destination – all they knew was that they had to wear comfortable trousers and closed shoes. They arrived at the Dubai Polo & Equestrian Club and were welcomed by 3 Rolls-Royce Cullinans, a lunch setup, a lounge area with an illustrator to capture the fun, and a large field. They were put into teams, given colour-coded t-shirts and then met their teammates – 10 camels who have been specially trained to play camel polo (with a jockey, of course).

In the evening, they were treated to a celebratory award dinner with a luxurious gothic theme, an awe-inspiring sleight of hand magician, some chilled jazz tunes and a lot of camaraderie. The next day saw a conference with a 4m screen to show off the plans for 2020 while lunch was held overlooking the Arabian Gulf.

What We Did

  • Event Concept Creation and Design
  • Production and Logistics Management
  • Design Management
  • Destination Management