Kate Spade New York Launch.
Snapshot.
Client: Kate Spade New York, Al Futtaim
Industry: Luxury Consumer Goods
Event: Media Launch, Product Launch
- 4 Exclusive one-on-one interviews with Nicola Glass published
- Attended by the top fashion magazine titles – Harpers Bazaar, Vogue, Cosmopolitan, Mojeh, Zahrat Al Khaleej, Emirates Woman
Objectives.
Two separate events to introduce Nicola Glass, Creative Director of Kate Spade New York, and the latest collections to media, influencers and the general public.
The Project.
An intimate media breakfast at Kizmet in Downtown, overlooking the Dubai Opera, for a sneak peek of the upcoming Spring/Summer 2020 collection that had just debuted at New York Fashion Week. A diverse range of models showed off the collection while guests listened to Nicola speak about her inspiration behind the collection.
In the evening, VIP guests were invited to the new KSNY store opening in Mall of the Emirates to peruse the Fall/Winter 2019 collection while rubbing shoulders with Nicola and other senior members of the KSNY team, taking fun photos in a pop-up wardrobe, getting fashion advice from the professionals, and enjoying mocktails and canapes reminiscent of Kate Spade designs.
What We Did
- Production and Logistics Management
- Design Management
- Venue Management
