AJ+ Arabi Media Launch

Snapshot

Client: AJ+ Arabi

Industry: Media, Entertainment

Event: Media Launch

415,000 Facebook Live viewers
2 Hours of Facebook live streaming
4.4 Million eyeball reach
57,440 New AJ+ Arabi Facebook likes in 2 hours
1 Surprise visit by world-famous Egyptian satirist, Bassem Youssef

Objectives

Work with a number of teams to pull off AJ+ Arabi’s inaugural social event to be the first TV broadcast in the MENA region to be streamed live on Facebook.

Guests and TV crew at colourful AJ+ Arabi warehouse launch event

Bassem Youssef at AJ+ Arabi launch event in Dubai

Stage presentation at AJ+ Arabi media launch event with live streaming

Influencer interview at AJ+ Arabi media launch party

Audience at AJ+ Arabi warehouse launch event with live presentation

Project Overview

Event Concept Creation and Design
Engagement Marketing
Production and Logistics Management
Design Management
Influencer Engagement

A turnkey solution integrating AJ+ crew, TV crew, AV, venue, catering, print production…basically everything but the kitchen sink!

We transformed a warehouse into a colourful, eye-popping venue that worked both as a TV set and as a launch party setting, integrating the two seamlessly. The TV crew were able to shoot video that translated onto a screen while the guests (social media influencers from the region) enjoyed all the trappings of a true party – funky mocktails, tasty canapes, exciting activations, and Instagram-worthy moments.