Kellogg’s Distributor Conference

Snapshot

Client: Kellogg’s

Industry: FMCG

Event: Conference

150 Attendees from the Middle East and Europe

Attendee viewing Pringles exhibit at Kellogg's conference Dubai

Objectives

Create and deliver a two-day conference around the theme of innovation.

Attendees networking at Kellogg's history exhibit

Ceviche served on Pringles at Kellogg's conference

Interactive discussion at Kellogg's distributor conference

Live food station at Kellogg's conference in Dubai

Team-building activity at Kellogg's Distributor Conference

Attendees networking at Kellogg's distributor conference

Project Overview

Event Concept Creation and Design
Experiential Brand Strategy
Brand Activation
Pop-up Activation Design

Created a fully interactive out-of-the-box experience for Kellogg’s distributors that defied the norms of a usual conference.

Guests stayed in a 5* hotel but were taken to a secret destination in the creative district of industrial Dubai. The destination – a Kellogg’s-branded art gallery and warehouse. Sessions were interactive and sensory with mini exhibits; a stimulating talk by Paul Efmorfidis, TED speaker and founder of COCO-MAT; Kellogg’s inspired dishes such as ceviche served on Pringles, Special-K coated croquettes and Nutrigrain ice cream; and multiple surfaces to write ideas for a more innovative future. The big sendoff was a Mexican party complete with a Mariachi band for the soon-to-be-launched Pringles Tortillas.