World Whisk(e)y Experience
Objectives
Bring together 3 whisky brands at 1 conference – a company first – with marketing and brand managers attending from across the globe and create unique experiences for both the daytime conference and evening activities.
Project Overview
- Event Concept Creation and Design
- Experiential Brand Strategy
- Production and Logistics Management
- Brand Activation
- Product Sampling
With 120 people descending on Dubai from across the world, we managed and organized all aspects of the event: arrivals, hotel bookings, conference, evening activities, goody bags, production & branding, entertainment and a top-secret product launch.
The daytime conference was held in a nightclub to give it a twist. Each day focused on a specific brand so each evening was we had to change over the branding and displays.
The evenings were each sponsored by one of the brands – Grant’s had a team-building session in the desert complete with a walk over the dunes and pop-up bars with cocktails; Tullamore Dew put on a Caribbean takeover in an urban bar with lots of color, Caribbean dancers hosting a dance off and Jamaican patties; Glenfiddich showed guests how to make whisky highballs in the #DXBEXperiments presents The Garden, a purpose-built garden bar with live jazz.
Planning something similar to World Whisk(e)y Experience?
Let's bring your event to life
Contact our team →
