Lexus Hybrid Launch
Objectives
Launch the new Lexus hybrid models, the ES300 and F Sport, to both media and customers at two separate events.
Project Overview
- Event Concept and Creation
- Product and Logistics Management
- Brand Activation
For the media launch, we took over a warehouse and invited 40 media to the official unveiling in the presence of Lexus’ Chief Engineer from Japan and senior management. After lunch, Lexus staff were invited to see the cars first-hand.
In the evening, 100 limousine company owners and drivers were invited to test the hybrid cars on the track of Dubai Autodrome. After presentations and Q&A sessions in both English and Urdu with the Chief Engineer, the MD and Sales Director, guests were treated to dinner and a spin on the track to feel for themselves the prowess of the car.
