#DXBExperiments presents Underground

Snapshot

Client: Glenfiddich, William Grant & Sons, African+Eastern

Industry: Alcohol

Event: Brand Activation

76% Of pre-registered guests came to the event
5.2m Media circulation
1.2m Social eyeballs
5.3m Radio ears
252 Free whisky tastings
63 Personalised t-shirts
874 Eclectic guests all raving side by side
1 Very happy client

Perceived PR value of USD 202k with only AED 10,000 spend
Increase #DXBExperiment’s online presence by 21%, 43% engagement rate, 1.2 million impressions

Objectives

To create a unique pop-up event, number 6 in a series, to showcase Glenfiddich’s maverick nature.

Project Overview

Event Concept Creation and Design
RSVP Management
Experiential Brand Strategy
Creative Campaign Development
Content Creation
Influencer Engagement

A party of epic proportions attended by people from all parts of the globe and from all walks of life that took place in a carpark. They graffitied, they got personalized t-shirts and temporary tattoos and even a quick shave, but most of all they just had plain old fun dancing the night away to Bahookie and Stanton Warriors while sipping on delicious Glenfiddich cocktails.