Face the Sun
Snapshot
Client: Sunglass Hut
Industry: Luxury Consumer Goods
Event: Brand Activation, Product Launch
- 53 Media & influencers
- 7.5+ Million impressions
- 84 Photos printed
- 35 Gifs shared on social media
- 55 Luggage tags hand painted & gifted
- 123 Scoops of gelato & froyo enjoyed!
- Media titles included Vogue, Harper’s Bazaar, Pop Sugar, Edgar
Objectives
To bring to life Sunglass Huts’ ‘Face the Sun’ campaign to influencers and media in Dubai bycreating an exclusive and immersive experience in a pop up ‘sun studio’.
Project Overview
- Event Concept Creation and Design
- Experiential Brand Strategy
- Engagement Marketing
- Pop-up Activation Design
- Content Creation
- Influencer Engagement
We took over the upstairs of Society DXB where guests were welcomed with an array of activities, sunglasses to try on, and a delicious lunch. They took an interactive personality quiz on an expansive floor map to see if their style was City Slicker, Globetrotter or Easy Going; tried on sunglasses and posed at the glam booth; ate gelato with an abundance of toppings; and watched as their personalized luggage tags were painted before their eyes.
