Bang & Olufsen Beovision Harmony Launch

Snapshot

Client: Bang & Olufsen

Industry: Luxury Consumer Goods

Event: Product Launch

Bang & Olufsen Beovision Harmony launch display in Dubai

Objectives

The launch of Beovision Harmony, Bang & Olufsen’s latest design marvel, required a magical launch befitting its theatrical approach.

Beovision Harmony launch dinner menu card

Candlelit gala dinner table with floral centerpieces in Dubai

Beovision Harmony launch gala dinner in Dubai

Candlelit centerpieces at Beovision Harmony launch dinner

Interactive watercolor art activation at DXBExperiments Underground Dubai

Bang & Olufsen Beovision Harmony launch gala dinner Dubai

Project Overview

Event Concept Creation and Design
Experiential Brand Strategy
Production and Logistics Management
Talent Management

The Beovision Harmony is a technological and design feat incorporating Bang & Olufsen’s superior sound and design to create a piece of furniture reminiscent of a traditional TV cabinet. To show off its prowess, we took over a warehouse, the famed Inked at Alserkal Avenue, and created a central display of 3 Beovision Harmony TVs. The TVs all worked in sync to open up and show off their features to guests seated at tables in a star-shape around the room.