Rolls-Royce Dealer Conference
Snapshot
Client: Rolls-Royce Motor Cars
Industry: Luxury Automotive
Location: Dubai, UAE
Event: Bespoke Corporate Experience — Camel Polo at the Dubai Polo & Equestrian Club, Conference, Awards Gala Dinner
urbanevents designed and produced a bespoke two-day experience for Rolls-Royce Motor Cars in Dubai — bringing together 50+ senior guests from across the Middle East and Africa for camel polo, an awards gala dinner and a regional conference.
- 50+ Senior guests from across the Middle East and Africa
- 10 Camels
- 10 Polo teams
- 1 Triumphant winner
- 4 Awards handed out
- 3 Rolls-Royce Cullinans showcased with bespoke accessories — bike racks, picnic hampers and a cocktail set

Objectives
Bring together 50 Rolls-Royce dealers from across the Middle East and Africa for a whirlwind two-day corporate experience in Dubai — team building with a twist, an awards gala dinner and a regional conference.






Project Overview
- Event Concept Creation and Design
- Production and Logistics Management
- Design Management
- Destination Management
We whisked off the guests to an unknown destination – all they knew was that they had to wear comfortable trousers and closed shoes. They arrived at the Dubai Polo & Equestrian Club and were welcomed by three Rolls-Royce Cullinans, an elegantly styled al fresco lunch, a shaded lounge with a live illustrator capturing the fun — and one very large polo field. They were put into teams, given colour-coded t-shirts and then met their teammates – ten camels specially trained to play camel polo (each with their own jockey, of course).
That evening, an opulent gothic-themed awards gala dinner brought the celebration — a sleight-of-hand magician working the tables, live jazz, and no shortage of camaraderie. The next morning, a fully produced conference with a large-scale LED screen unveiled the plans for the year ahead, before lunch overlooking the Arabian Gulf.
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