Legends Rugby Festival in London

Legends Rugby Festival


the brief

Conceptualize and deliver a rugby festival in London to showcase the “Legends” of the game.

the who

Rugby legends and fans from around the UK.

the what

Managed all of the festival logistics including sourcing the venue, managing all onsite suppliers, and compiling all planning, security and health & safety documents required for Council and Police approvals.

On festival day we opened the doors to 2500 spectators and 550 rugby players, from ex-Premiership to minis. We created a family friendly festival with non-stop entertainment including UB40 as headliners, a selection of locally sourced food trucks and pop-up bars.

the results

Over 3000 very happy rugby fans and media coverage across all major London publications, rugby and event websites.

Legends Rugby Festival in London
Legends Rugby Festival in London
Legends Rugby Festival in London
Legends Rugby Festival in London
Legends Rugby Festival in London
Legends Rugby Festival in London
Legends Rugby Festival in London