Kellogg’s Distributor Conference
Create and deliver a two-day conference on the theme of Innovation to 150 attendees from Europe and the Middle East.
Kellogg’s staff and distributor network.
Conceived of an experiential event that would be an out-of-the-box experience for Kellogg’s distributors.
Guests stayed in a 5* hotel, but were taken to a secret destination in the creative district of industrial Dubai. The destination – a Kellogg’s-branded art gallery and warehouse! Sessions were interactive and sensory with mini exhibits; a stimulating talk by Paul Efmorfidis, TED speaker and founder of Coco Mat; Kellogg’s inspired dishes such as ceviche served on Pringles, Special-K coated croquets and Nutrigrain ice cream; and multiple surfaces to write ideas for a more innovative future. The big send off was a Mexican party complete with Mariachi band for the soon-to-be-launched Pringles Tortillas.
A unique take on a distributor conference that gave attendees the opportunity to meet colleagues, discuss ideas and have fun at the same time.