Annual Legal Awards 2014
urbanevents have been delivering the Annual Legal Awards in Dubai since 2012 and the time had come to grow the event to become the leading legal event in the region.
DIFC Courts and the Court Users Committee (CUC), legal community of the UAE.
Working closely with the CUC, create a communications plan to increase attendees and introduce the theme ‘Cirque de Loi’.
The theme was reflected all evening throughout the space from creative to performances. A delectable three-course menu was paired with handpicked wines from Le Clos. We created a bespoke live voting app so guests were empowered to decide the award winners on the night. To ensure the party continued until past people’s usual bedtime, guests were escorted to an exclusive after party at the Conrad Hotel.
Increased attendance of 70% compared to previous year and the launch of the first Legal Awards voted for by the legal community.