AJ+Arabi Social Media Event In Dubai

AJ+ Arabi


the brief

Work with a number of teams to pull off AJ+ Arabi’s inaugural social event to be the first TV broadcast in the MENA region to be streamed live on Facebook.

the who

Social media influencers and AJ+ Arabi staff & crew.

the what

A turnkey solution integrating AJ+ crew, TV crew, AV, venue, catering, print production…basically everything but the kitchen sink!

We transformed a warehouse into a colourful, eye-popping venue that worked both as a TV set and as a launch party setting, integrating the two seamlessly. The TV crew were able to shoot video that translated onto a screen while the guests enjoyed all the trappings of a true party – funky mocktails, tasty canapes, exciting activations, and Instagram-worthy moments.

the results

A seamless event that resulted in 415,000 viewers watching the two hour Facebook live stream, reaching 4.4 million users in total with AJ+ Arabi gaining 57,440 Facebook likes during the two hour live stream, and a surprise visit by none other than the world-famous Egyptian satirist, Bassem Youssef.

Al Jazeera Media Network worked with Urbanevents to help launch AJ+ Arabi as a live event which was broadcasted on social media which had a huge social media engagement footprint from audiences throughout the Middle East. The visual concepts of the venue with attention to detail from Tammy and her team was of a high quality. Attention to detail, understanding the brand value of the event and its importance and to carry out a huge task in a matter of days was something unmatched. The feedback we received from guests and viewers itself is a testament to what Urbanevents helped us achieve”.

AJ+Arabi Social Media Event In Dubai
AJ+Arabi Social Media Event In Dubai
AJ+Arabi Social Media Event In Dubai
AJ+Arabi Social Media Event In Dubai
AJ+Arabi Social Media Event In Dubai
AJ+Arabi Social Media Event In Dubai
AJ+Arabi Social Media Event In Dubai